Writing

Copywriting

Good ideas, promising opportunities and exceptional products are ignored every day because someone wasn’t able to articulate their benefits very well. Words matter to you and your business.

We provide the ideas and words that will compel your audiences to buy what you’re selling, whether it’s a product, a service or an idea.

Good writing isn’t about sounding pretty or being grammatically correct. It’s about moving readers or viewers to take the desired action. There’s a real bottom-line payoff to well-written business communication.
Clients have relied on us to write for almost every media, from big-budget videos to answering-machine messages. What so you need to say to your audiences? WordKraft is eager to help you say it.

Marketing, Advertising and PR

WordKraft has provided ideas and copy to support sales of items ranging from a $5 million electrical transformer to a $1 ice cream cone. We are also the go-to resource for press releases for a number of clients. They feed us the background and we return the ready-to-go release.

Most of our marketing, advertising and PR work is business-to-business but we also successfully reach out to consumer markets. Regardless of the topic or the audience, the approach is the same; find the benefits to the reader and lay them out in a clear, engaging way.

Sometimes we get free samples from our clients. That happened with the ice cream store. We’re still waiting for our transformer.

Employee Communications

Experts say that consistent, clear communication is one of, if not the most, important ways to engage and excite employees. Whether via face-to-face, print, video or online, communicating with employees has been proven to increase motivation, commitment and performance.

Your employees want to know what your company stands for, how it's doing and how they can contribute to ts success.

Don’t leave your employees in the dark. Let WordKraft help you engage with your employees through improved communication.

Publications and Newsletters

Anyone who’s worked on a company magazine or newsletter will tell you it can be exhausting. Finding new topics and fresh angles is a constant challenge that gobbles up your time. And every month or quarter you have to do it all over again.

Fortunately, publications are one of the easiest assignments for you to outsource. Give us the title or topic, some samples of previous editions, and the name(s) or who we should contact. Then turn us loose and wait for the articles to appear in your inbox.

What could you do with the time freed up by letting WordKraft write your newsletter? Let's find out.

Technical Writing

Writing about technical subjects typically requires working with your experts - the people who most deeply understand the product or service. But these experts typically can't articulate the key facts and information in way that's relevant, helpful and interesting to your audience.

WordKraft excels at asking the right questions, clearly organizing expert input and transforming their knowledge into concise, readable and helpful documents.

Technical writing takes many forms. Installation and user manuals. White papers that demonstrate thought leadership. Spec sheets to help prospects and customers understand your product or service. We even created a tenant manual for a property management company. Whatever the topic or format, WordKraft does technical writing.

Speeches and Correspondence

Good leaders want to make a strong impression when presenting to customers, suppliers and employees. But your leaders usually have their hands full leading and prefer to rely on someone else to do the writing for their speeches, presentations and correspondence.

WordKraft has been putting words in executive mouths for years. We've provided speeches on many topics and for many occasions, including commencement addresses, business topics and awards presentations. We also write scheduled messages from executives to their employees or sales teams. Let WordKraft bring a fresh perspective while taking the speech-writing task off your to-do list.

Electronic Media - Video and Radio

Writing for the eye or ear is a very different talent than writing for a reader. It means throwing out the AP Style Guide and writing the way people talk. That's surprisingly difficult for most writers.

Video scriptwriting also requires visualization. Ask any video producer about the problems they have with writers and they will recall scripts that were beautiful on paper but difficult to shoot and edit. We work with video guys and know how to give them the script they need to produce the video you want.

And sometimes we serve as talent, too, like in this tradeshow recap.

Blogs

It's so annoying at social events to have people constantly check their mobile devices. But it points out the powerful draw social media has on audiences, and why you need to participate in social media.

Blogs are a great way to connect with your audiences but you have to constantly update them with useful, engaging contact if you want to attract and keep eyeballs. That's exhausting.

Why not let WordKraft be your ghostblogger? Whether it's short tweets or longer form, we can write in the informal and engaging personal style that will keep your readers reading today and encourage them to come back for more in the future.

Proposals

Many companies obtain new business through the proposal process. When it comes down to a side-by-side comparison, image sometimes wins out over substance.

Of course you have to have the goods. You need to have the capability to provide the product or service specified in the RFP. But in a close race, or when the capabilities don't strongly distinguish the competing companies from one another, winning or losing can come down to the quality of your proposal.

We work with clients to ensure that we respond to every question and requirement, and document the client's strengths in a way that sets them apart from the competition. The result is that the WordKraft client typically gets the business.